Myllra is a swedish word for “swarm”. Myllra creates vibrant spaces where people can eat or get takeaway without having to leave their neighborhood. The brand is designed to be flexible, allowing it to accommodate any restaurant concept without feeling out of place. Myllra should be able to be loud and playful when needed and be discreet and more professional in other situations that require it.
We achieve this balance through strict typography and primarily working in black and white. When we want to make the expression more lively we can use the custom designed “swarmy” brushes created in Adobe Illustrator to create infinite illustrations relevant to the message.
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