Info

I'm a graphic designer specializing in branding and digital design. I work as an independent studio, starting and finishing out design projects end-to-end by myself, or with a select group of collaborators in my network when needed.

Collaborations typically begin with branding and extend to encompass everything that shapes the customer experience.

I believe that good design is rooted in a strong idea that not only narrates the company's story but also functions seamlessly. This is achieved through a deep understanding of the client's present situation and their soon-to-be-discovered desirable future.
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While every project is different, the foundation of my work is consistently based on three steps:

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Researching the client's company, customers, and competitors through conversations with key stakeholders, customer interviews, market research, and trend reports.

Combining insights from collected data with intuition to form a creative direction that describes a desirable future for the client.

Guided by the creative direction, I craft reusable tools (logo, color, imagery, taglines, website, etc.) that empower the client to consistently convey their story over time.

Creative direction
Naming
Brand strategy
Brand identity
Digital design
Packaging design
Presentation design
Social media templates

Services